Our Core Values Aren’t Just Words—They’re "WHY" We Build
CoinCoffee™ was founded in 2022 with a simple but powerful mission:
To restore what traditional commodity goods often lack—trust, transparency, collaboration, connection and shared equity.
That mission gave birth to Collab-it by CoinCoffee™—a platform built on the values that guide everything we do: Faith, Family, Trust, Compassion, Growth, Health & Wellness, and Extreme Ownership.
Every decision we make, every creator we partner with, every bag we ship reflects our values. These 7 Core Values are the heartbeat of our company:
- Faith
- Family
- Trust
- Compassion
- Growth
- Health & Wellness
- Extreme Ownership
We collaborate with creators who embody these same values—those who lead with integrity, pour into their communities, and want to build something bigger than themselves. These values guide everything: from how we tell stories, to how we show up for customers, to how we design our products and build partnerships.
More Than A Beverage
At CoinCoffee™, our mission is rooted in something deeper than just collaborating. We’re here to elevate creators and empower them to own a piece of the consumer goods industry—starting with beverages that tell their story.
We began with a simple idea: blend the soul of artistry with the world of premium coffee and tea. What started as a tribute to creators has evolved into Collab-it by CoinCoffee™—a platform where artists, storytellers, and community builders can launch unforgettable beverage brands their fans will love and share.
We believe that creators deserve more than likes—they deserve equity, transparency, and an opportunity to build lasting value. That’s why we created Collab-it: to restore what traditional consumer goods often lack—trust, creative control, and shared ownership.
Beyond Commodity , Into Relationship
We’re not just a beverage company—we’re a movement. A community-driven collective that transforms stories into product, fans into customers, and creators into beverage brand owners.
That’s why we don’t just manufacture coffee and tea.
We build platforms. We unlock ownership. We create legacy.
As we grow, our lineup may expand. But one thing will always remain the same: we are a creator-first company that just happens to sell beverages.
And with every sip, is an invitation into community.
We believe that creators deserve more than likes—they deserve equity, transparency, and an opportunity to build lasting value. That’s why we created Collab-it: to restore what traditional consumer goods often lack—trust, creative control, and shared ownership.